BRANDHOUSE ARCHETYPES


Assignment at DMJX for Brandhouse, with Morten Angelo as guest teacher. Having to visualizing each of the 12 archetypes, a marketing tool used to identify brand personalities, I came up with the concept Five Essentials.

Which one are your brand? The adventurer, the boss, the caregiver, the creator, the entertainer, the girl next door, the hero, the innocent, the magician, the professor, the rebel or the seducer?

Using Format